A Beginner’s Guide to writing a Compelling Business Case

A Beginner’s Guide to writing a Compelling Business Case

What you’ll learn

  • Create business case documentation that stands out from the crowd
  • Determine the most persuasive arguments to persuade decision-makers
  • What’s the best way to break down the case’s costs and savings?
  • Create and design your business case documents to make an impression and persuade others
  • Effectively promote business cases and project proposals to upper management
  • Research and connect your proposal with the company’s business procedures and objectives


  • There are no specific criteria. Having a business idea to work on might be advantageous.


A discussion of the purposes and features of a business case will be followed by an understanding of what makes a good business case. You’ll learn how to research and what to research in order to prepare for the business case, as well as how to connect the business case with the organization’s strategy.

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This course is divided into two sections: one on effective business coaching and the other on establishing a strong business case.

You will be able to construct an effective business case after completing this course. You’ll learn what a business case is, how to build one, and how to design business cases that persuade decision-makers. Finding the ideal angle and putting forth the time to develop your business case can help you succeed.

As a result, you’ll learn about business case design concepts in order to respond to the decision makers you’ve identified.

A business case is a management tool that enables decision-makers, stakeholders, and the general public to make transparent, evidence-based decisions. It’s a framework for delivering and evaluating the performance of subsequent policies, strategies, or projects. We’ll discuss what a business case is, how to make one, the several levels of business cases, and how to evaluate them in this course.

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The execution of a project, programme, or portfolio is justified by a business case. Before choosing one, it considers the benefits, drawbacks, prices, and dangers of a variety of options.

Who this course is for:

  • Business analysts who wish to progress to the top of the profession should take the following steps.
  • Graduates, Project Managers, Organisational Leaders, Team Leaders & Managers.
  • anyone in a company who has a role in helping coworkers improve their performance, keeping in mind that coaching is not just a top-down activity.
  • An entrepreneur who wants to learn a new business skill.
A Beginner's Guide to writing a Compelling Business Case
Developing the Business Skills You'll Need to Pitch Your Ideas to Upper Management
$0 $84.99

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