admin
Become a Product Marketing Manager | Product Management MBA” is an in-depth course designed to help individuals develop the skills and knowledge needed to succeed in product marketing management. The course offers a comprehensive overview of product marketing, from understanding the customer and the market to creating effective product messaging and launching successful campaigns.
Students will learn about market research, product positioning, pricing strategies, and how to create effective product launches that drive customer engagement and increase revenue. With the latest tools, best practices, and real-world examples, this course provides a solid foundation for aspiring product marketing managers to become successful and confident in their roles.
By the end of the course, students will have the skills and expertise to develop and execute successful product marketing strategies that drive business growth and success.
Become a Product Marketing Manager | Product Management MBA Course Description
Learn from an experienced Silicon Valley PMM with a top MBA
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.
- New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
- New! Product Marketing Calendar Template (Excel)
- 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)
- Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
- Interview skills to land a six-figure product marketing position
- Day-to-day operational skills
- Advanced MBA level product marketing for product management
- Hard skills in quantitative marketing analytics and software
- Soft skills to succeed in the office and get promoted
- Product owner marketing & customer acquisition
- MBA level marketing
- Business management skills
Course Content
- Product marketing strategy & planning
- Lead generation & customer acquisition
- How to go big with product marketing
- Product messaging
- Key skills such as calendar management
- Sizing markets & demand
- Product marketing research
- Investor marketing
- Sales enablement
- Product marketing career & education
- Advanced B2B marketing
- Product led growth
- Advertising
- Product marketing analytics
- Soft skills
- Chief Marketing Officer skills
- Leadership & people management
- Growth
- Branding
Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training
About the Instructor
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University – Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master’s and bachelor’s-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary’s University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
