Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.
Do you want to start your first Google Ads campaign?
This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.
DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What Google Ads specialist does and what the vacancies include
How to create your perfect resume
How Google Ads works, as well as its pros and cons
Types of Google Ads
How to set marketing goals and determine KPIs
What marketing funnel is and why it’s important
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads campaigns
Creating Google Ads bidding strategies
How to create compelling search ads
How to conduct keyword research and find group keywords
Working with the Ad Assets
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing tracking codes for Google Tag Manager and Google Analytics
How to launch a remarketing ad campaign to convert, upsell, and retain customers
How to perform conversion tracking to get the most out of your advertising budget
YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.
We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR PPC TRAINING INCLUDES:
Theory: 5+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
Students’ Support: If you have questions, I will always be willing to answer them.
Complete the course and receive an Udemy certificate.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Sign up now!
Get to know the lecturer and the course topic. Explore what topics will be covered.
Learn about the structure of the course.
Explore the specifics of Google Ads specialist's job and analyze the real vacancy.
Find out how a resume is structured and what it must include.
Get tips on how to make your learning process more effective.
Learn how the Google Ads bidding system works.
Set specific, measurable, relevant, achievable and time-restricted goals to plan your further actions more effectively.
Measure your campaign accordingly to the results.
Discover one of the most important marketing concepts and how it should be implemented in your account.
Recap all main ideas of the section and fill out your resume template.
A general overview of all Google Ads campaign types.
Description, reasons to use, and types.
Description, reasons to use, and peculiarities of Google Display campaign.
In this lecture, you will learn how to run ads on the Google Display Network and creating your own ad design without a designer. I will also show you how to automate routine processes to optimize your work
Description, reasons to use, and peculiarities of Video ads campaigns.
Description, reasons to use, and peculiarities of Shopping ads campaigns.
Description, reasons to use, and peculiarities of Performance Max.
Description, reasons to use, and peculiarities of App ads.
Description, reasons to use, and peculiarities of Discovery ads.
Description, reasons to use, and peculiarities of Smart ads.
Description, reasons to use, and peculiarities of Remarketing.
Recap all main ideas of the section and fill out your resume template.
Learn how to set up and launch your advertising campaign.
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
Determine, how many campaigns you need to create to have the highest chance of success.
Which bid strategies are available and how to choose them wisely
Get a step-by-step guide on how to create your first search ad campaign.
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword research and how to add negative keywords.
How to determine the right match type to get the highest traffic quality.
Learn how to divide your keywords into groups, check your negative keywords lists, and match them with different ad groups and campaigns to create the most relevant ads you can.
Best recommendations and must-have features of your ads.
Get a step-by-step guide on how to get started with the advertisements.
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
Recap all main ideas of the section and fill out your resume template.
Learn about the needed size of the sample to be accurate in your decisions
Find all important data inside your ad account to have an optimization idea.
Find all important data inside your ad account to have an optimization idea.
Take an in-depth look at Google Ads reports.
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
Explore the difference between Universal Analytics and Google Analytics 4, and how to create a Google Analytics account.
Get a step-by-step guide on how to set up Google Tag Manager to install simple codes without programmers.
Learn how to link your Google Ads and Google Analytics accounts.
Determine how to evaluate the effectiveness of your advertising investments.
Learn how to customize the site search, and how to set up a micro-conversion in site search.
Look at the role an e-commerce module has in your business.
Explore how to track calls.
Recap all main ideas of the section and fill out your resume template.