4.67 out of 5
4.67
79 reviews on Udemy

Startup Fast Track: Confident Launch in 90 Days or Less

Validate your startup idea, build a list of waiting customers, and get paid, even if you have nothing to sell yet!
Instructor:
Donatas Jonikas (Ph.D.)
5,952 students enrolled
English [Auto]
Define your startup business model in 20 min or less
6 main risk types and 4 simple strategies to handle them
How to estimate your target market size using top-down and bottom-up methods
10 slides for your 3-min pitch deck to grab and hold attention of investors
2 in 1 system: learn and build your startup by doing practical tasks
How to use value proposition design framework in practice
How to analyze your competitors and use Blue Ocean strategy to make competition almost irrelevant
How to calculate fixed and variable costs, cash-burn rate, break-even point and need for investment
3 levels of value proposition and the formula of irresistible offer
Profit hacking formula and 18 traffic sources for the long run success
5 essential steps how to make your interviews with potential customers really valuable
16 lead magnet types to build a list of customers even if you don't have a product yet
Market research fundamentals to eliminate guess work and be confident in your business decisions
5 main hypotheses every startup should check and 17 types of MVPs that could be used for that
Define your ideal customers and improve your business using customer journey map
16 monetization models your startup could use to earn revenue
How to build a combined MVP to check multiple hypotheses at the same time and in cost effective way
How to prepare your marketing plan on 1 page and build a viral loop to increase your startup chances for viral growth
How to avoid vanity metrics and measure what really matters (AARRR metrics)
How to design and actually build your lead or sales funnel
14 sales weapons and sales plan framework to win B2B clients
7 main reasons why most startups fail in sales and how to avoid them

This comprehensive course shows the way how to build a business model around your innovative idea (product or service) and get initial traction without having to put high stakes at risk. It’s not just another video course, it’s a proven step-by-step system based on the research of 1,447 startups. It shows the way how to create, validate, and implement your whole business model.

If you are 100% focused on developing your startup and have no time for other stuff, this course is definitely for you! I’ve designed it as a 2 in 1 system: you learn by working on your startup! Short video lessons explain the very essence and give you practical tasks that you’ll have to do by working on your own startup.

 

Top 10 things you‘ll LEARN in this course:

  1. Shift from the guess & try method to a proven system used by successful founders.
  2. Build your startup in a faster and safer way with less investment.
  3. Save your time, money, and nerves by doing the right market research.
  4. Create value and irresistible offer for your customers.
  5. Use landing pages and marketing funnels as your MVP.
  6. Know when it’s time to make a pivot or even abandon your idea.
  7. Get highly valuable customer testimonials even before the launch.
  8. Prepare your go-to-market strategy and launch your product on a budget.
  9. Prepare your business for scaling and take it to the next level.
  10. Increase the value of your startup without even investing in production.

 

Top 10 things you‘ll CREATE by doing practical tasks:

  1. Your MVP ready for testing, even if you don’t have a product yet.
  2. Your first lead funnel to drive initial traction and even paying customers.
  3. Feedback on how to improve your product and make it amazing.
  4. The concept of product or service that customers love and are ready to pay for!
  5. Initial leads that can be converted into customers.
  6. An automated system to onboard new leads and convert them.
  7. Marketing plan that is ready to go once you have the final product.
  8. Clear and validated (market-proven) business model.
  9. Less stress by following actionable steps and using professional templates, swipe files, and tools.
  10. Status of a successful startup founder who got the product-market fit in a fast and smart way.

 

By taking this course

  • You will be able to estimate the potential of your startup and craft a sustainable business model around it.
  • You will find out how to identify and manage risks, save time, money, and your energy creating profitable products and services, as well as increasing the likelihood that customers will enjoy them.
  • You will understand what insights and assumptions you need to check and what are the most appropriate ways to do that.
  • You will also discover the formula of an irresistible offer and will know how to make competition on price almost irrelevant to you.

 

This course will reveal how to improve your sales economy, even if you haven’t started selling yet. You will be able to effectively launch your product or service into the market, and get ready for scaling and the next investment round.

Introduction

1
Setting up Your Expectations

Start here. Let's set up your expectations

2
[Optional] Course Overview
3
What do you know about unicorns?

Let's warm-up! Please take this short and fun quiz before we dive deep into the course.

1 Stage: Idea

1
Business Model: Lean Canvas
2
Business Model: Example #1
3
Business Model: Example #2
4
Business Model: Practical Task
5
Customer Journey: Introduction
6
Customer Journey Map: How to Do It
7
Customer Journey Map: Practical Task
8
Value Creation: Customer Jobs
9
Value Creation: Customer Problems
10
Value Creation: Customer Gains
11
Value Creation: Proposition
12
Value Creation: Practical Task
13
[Optional] Instructions for Practical Task
14
Revenue Models: Part #1
15
Revenue Models: Part #2
16
Fatal Flaws: Facts and Assumptions
17
Fatal Flaws: Major Risk Factors
18
Fatal Flaws: Risk Management

2 Stage: Research

1
Market Research Fundamentals
2
Market Research Brief
3
Competitor Analysis: Google the Solution
4
Competitor Analysis: Talk to People
5
Competitor Analysis: Compare the Offers
6
Market Segmentation: Why is it Important?
7
Market Segmentation: Fundamentals
8
Market Segmentation: Customer Persona
9
Market Segmentation: Practical Task
10
Market Size Definitions
11
Market Size: Top - Down Estimation
12
Market Size: Bottom - Up Estimation
13
Market Size: Practical Task
14
Market Size: Product Life Cycle Stages
15
Business Environment Matters
16
Business Environment: Macro Factors
17
Business Environment: Micro Factors

3 Stage: Interviews

1
Introduction to Interviews
2
Who Should You Talk to?
3
Don't Talk to Your Mom
4
5 Steps to Get Useful Interviews
5
How Many Interviews Do You Need
6
How to Invite for an Interview
7
Interviews: Practical Task
8
Interviews: 5 Practical Tips
9
[Optional] Customer Journey Map #2: Introduction
10
[Optional] Customer Journey Map #2: The Concept
11
[Optional] Customer Journey Map #2: Example
12
[Optional] Customer Journey Map #2: Practical Task
13
[Optional] Customer Journey Touchpoints
14
Introduction to Blue Ocean Strategy
15
Blue Ocean Strategy Framework
16
5 Steps to Create Your Blue Ocean
17
Blue Ocean Strategy: Practical Task #1
18
Blue Ocean Strategy: Practical Task #2
19
Formula of Positioning Statement
20
Positioning Statement Example
21
[Optional] 8 Directions for Your Differentiation Point
22
Positioning Statement: Practical Task #1
23
Positioning Statement: Practical Task #2
24
[Optional] Foundations of Building a Strong Brand
25
Irresistible Offer in Practice
26
Formula of Irresistible Offer
27
Touchstone of Irresistible Offer
28
Believability of Irresistible Offer
29
Irresistible Offer: Practical Task
30
Practice Test #1: Idea, Research and Interview Stages

4 Stage: Experiments

1
Hypotheses to Be Tested
2
Experiment Cards
3
Introduction to MVP
4
Low Fidelity MVP
5
High Fidelity MVP
6
Choose Your MVP
7
Landing Page as Part of MVP
8
Key Elements of Landing Page
9
Tips for Effective Landing Page
10
Landing Page: Practical task
11
Introduction to Lead Magnets
12
Lead Magnets: Newsletter
13
Lead Magnets: Free Trials
14
Lead Magnets: Checklists
15
Lead Magnets: Ebooks
16
Lead Magnets: Email Course
17
Lead Magnets: Video Course
18
Lead Magnets: Online Tools
19
Lead Magnets: Quiz
20
Which Lead Magnet to Choose?
21
Lead Magnets: Practical Task
22
Why Do You Need a Funnel?
23
Sales Funnel In Startups
24
Example #1: B2B Lead Funnel
25
Example #2: B2C Sales Funnel
26
How to Plan Your Lead Funnel?
27
Lead Funnel: Practical Task #1
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Includes

14 hours on-demand video
10 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
1